· By Sero Beverage Co
No Sugar. We're Sweet Enough.
Why We’ll Never Use Artificial Sweeteners — Ever.
Zero sugar doesn’t have to mean zero taste. But it definitely shouldn’t mean artificial.
At Sero, we set out to make drinks that taste as bold as they look — without the ingredients that leave a weird aftertaste in your mouth (or a question mark in your gut). That’s why from day one, we made a promise: no sugar, no artificial sweeteners, ever.
And yeah — that rules out a lot of what’s on the shelf right now.
So what is an artificial sweetener, anyway?
Artificial sweeteners like sucralose, aspartame, and acesulfame potassium (you might see it listed as Ace-K) are synthetic compounds designed to trick your brain into thinking you're tasting sugar. They’re cheap, wildly sweet (sometimes 200–600x sweeter than sugar), and — depending on who you ask — either completely safe or a red flag with a barcode.
At best, they leave a chemical aftertaste. At worst? You’re stuck drinking something you don’t feel good about.
Why we chose stevia instead 🍃
We use stevia extract, a plant-based sweetener that comes from the Stevia rebaudiana leaf. It's naturally sweet, low calorie, and doesn't spike your blood sugar like traditional sugar does.
More importantly? It doesn’t come with that synthetic shadow.
Stevia lets us keep our flavors punchy, clean, and crushable — without compromising what goes into your body. Or your fridge.
No shortcuts. No weird aftertaste. No trade-offs.
Other brands will claim “zero sugar,” then load their drinks with sweeteners you can’t pronounce. You deserve better. And honestly? So does your tastebud-to-brain connection.
We believe great taste doesn’t have to be faked — it just has to be well made.
So the next time you're staring at a wall of cans, wondering which one actually has your back… Reach for the one that says Sero.
✅ All Flavor. No Fakes.
Want to taste the difference? Start with one of our boldest flavors:
Or if you’re curious about our ingredients, we break it all down here:
