May 05, 2025 · By Sero Beverage Co

Stevia 101: What It Is and Why It Matters

Because You Actually Care About What’s in Your Drink

If you’re here, you probably already care about ingredients. So let’s talk about the one sweetener that actually lives up to the hype: stevia.

You’ll find it in every can of Sero — and you won’t find anything else trying to fake its way past your taste buds. Here’s why.

🍃 What is stevia, really?

Stevia is a natural sweetener that comes from the leaves of the Stevia rebaudiana plant. It’s been used for centuries in parts of South America, but only recently made its way into the mainstream as people started waking up to the downsides of sugar — and the red flags around synthetic alternatives.

It's about 200–300x sweeter than sugar, which means you only need a tiny bit to get that full-flavor sweetness. And the best part?

It’s not artificial.

It’s not sugar.

It’s not a lab-made loophole.

It’s a plant. Simple as that.

🚫 What it isn’t:

Stevia isn’t like aspartame, sucralose, or Ace-K — synthetic sweeteners made to mimic sugar at a lower cost (and with a longer ingredient panel). Those tend to come with side effects:

Bitter or metallic aftertaste
Digestive issues for some people
That “I can taste the fake” reaction your brain can’t ignore

With stevia, you get sweetness — not side effects. And when it's blended the right way (like we do), the taste is clean, balanced, and doesn't overpower the actual flavor you're here for.

🤔 Why does this matter?

Because “zero sugar” on a label doesn’t tell you what’s actually inside.
It just tells you what’s not.

At Sero, we don’t stop at zero. We ask: what’s left? That’s why every flavor we launch is sweetened only with stevia — never with anything artificial. Because we want you to love what’s in your hand and feel good about what’s in your body.