
Born in a Boardroom? Nah. Built in a Group Chat.
All we wanted was a clean, crave-worthy soda. The rest kind of spiraled. We didn’t plan to launch a brand. We just wanted a drink that didn’t suck.
All we wanted was a clean, crave-worthy soda. The rest kind of spiraled. We didn’t plan to launch a brand. We just wanted a drink that didn’t suck.
We wanted a soda that actually fit the way we live — something fizzy, refreshing, and crave-worthy without 40 grams of sugar or a periodic table of fake ingredients.
What we found were “healthy” sodas that tasted like lies. “Diet” sodas that finished like regret. “Natural” sodas that somehow had more preservatives than our old gym shoes.
So yeah — we started Sero.
You can just tell the guys behind this actually care. Not just about what’s in the can — but about doing it right. I messaged them once about an ingredient and got a thoughtful reply within the hour. That doesn’t happen with other brands.
— Rachel D.
We care about what’s in the can, and even more about what’s not. No sugar. No artificial sweeteners. No aspartame, no sucralose, no guilt.
Just bold flavour, clean ingredients, and soda you actually want to finish.
We built it for us. And now it’s for everyone.
I don’t know who these guys are, but they seriously nailed it. The flavours are next level — and the brand just feels... different. Like, in a good way. You can tell it wasn’t made in some corporate lab."
— Drew M.
We launched Sero with a few flavours and a lot of hope. What happened next?
The internet happened. Reviews, reactions, and “Wait — this is zero sugar?” replies started pouring in. People didn’t know what they were missing until they cracked a can. Now they’re hooked.
(And we’re just getting started.)
There’s something kind of wild about how much better this is than the stuff from billion-dollar soda companies. And the best part? You get the sense it was built by a few good people trying to do something cool.
— Jason T.
We’re not some faceless brand hiding behind perfect stock photos. We show the behind-the-scenes. We drop unreleased flavours. We repost the DMs. Follow along. Crack a can. Be part of the Sero story.
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