Not All “Zero Sugar” Drinks Are Created Equal

(Some Just Wear the Label. We Actually Mean It.)

“Zero sugar” used to mean something. Now? It means whatever the brand wants it to mean.

If you’ve ever flipped a can and found a bunch of ingredients you can’t pronounce… you already know the deal.

Let’s break down the difference between drinks that say “zero” and drinks that actually are.

The label might say zero. The ingredient list says otherwise.

Here’s a fun game: next time you see “zero sugar” on a soda label, turn the can around.
Chances are, you’ll find one or more of these:

• Sucralose

• Aspartame

• Acesulfame potassium (Ace-K)

• Or worse: vague phrases like “artificial flavors” and “sweeteners”

They’re technically not sugar. But they’re not exactly clean, either.

At Sero, we don’t just subtract sugar.

We subtract the junk, too. When we say zero sugar, we mean:

• Zero sugar

• Zero artificial sweeteners

• Zero artificial flavors

• Zero weird aftertaste

• Zero trade-offs

Every can of Sero is sweetened with stevia — a natural, plant-based sweetener that delivers full flavor without the side effects (or sketchy ingredient lists).

The problem with “zero sugar” marketing

Here’s the thing: most brands are chasing shelf space, not your trust. So they’ll slap “zero sugar” on the label and hope you don’t notice the fine print.

But more and more people are noticing. They’re reading ingredients. They’re asking questions. And they’re switching to drinks that match their values — not just their macros.

That’s where we come in.

Zero sugar should mean something again.

At Sero, it does.

We’re not here to cut corners. We’re here to cut through the noise — with soda that tastes amazing, feels good to drink, and never fakes the formula.

If you’ve been burned by “zero sugar” drinks that didn’t deliver…

We made this for you.